The Importance of Search Engine Optimization in Online Marketing

Higher ranking for higher sales:-

Imagine a brick and mortar shop; higher the customers visiting the shop, higher will be the chances of sales. This is true even in the case of online marketing. Higher the visitor to your website, higher will be the chances of sales. When you visit any search engine you will notice almost countless websites being displayed for any particular product. As experts say, the visitors will normally go through the first five or ten and in some cases the first page of the search engine and then try to select a website that appear in higher ranking. Obviously, the Search Engine Optimization Company you select should devise a strategy so as to place your website within the first five or ten of the search engines or at least within the first page.

Hosting and other services:-

Such a strategy can be devised only if the web hosting company has adequate experience and expertise in providing the hosting services. Some of the SEO companies like the ‘titleseo’ give you an assurance to place the website at the highest possible ranking and they really achieve it. This is a unique service offered by these companies. The services of these companies is not limited to SEO ranking; they even devise your website and provide an attractive key word, build efficient back links, post attractive images and videos, enable you to monitor the emails and various other services. In addition to these, the SEO company also devises strategies so as to convert the visits into possible sales.

Experienced technical staff:-

As you know, higher SEO ranking cannot be achieved in isolation. In order to secure higher ranking, you will have to strengthen other utilities mentioned above like key words, back links, post good articles and so on. Your desired higher ranking is a combined effect of all these strategies devised by the SEO Company. Obviously, the company you choose must have enough experience and also expertise in providing all the services essential for higher SEO ranking. Further, once you achieve the ranking the agency must be capable of maintaining the ranking. Remember, once you lose the higher ranking it would be very difficult to achieve it again. This is because your competitors will always be on their toes to prevent you from securing higher ranking.

Services available 24/7:-

Therefore, the SEO Company that you choose must be capable of preventing your competitors to get that ranking. As a matter of fact, the technical crew of the ‘titleseo’ has the expertise to provide all the necessary services to keep your website at the highest ranking. These SEO companies constantly monitor your website so as to keep it away from the reach of hackers and they also protect it from viruses. The companies will also provide the services of helpline so that you can get any kind of technical help in regard to your website. The service charges of these agencies are quite reasonable. Visit the website to know more about the various services offered by the company.

Impacts of the 2012 Google Algorithm Changes on SEO

Are you aware that Google has announced several algorithm changes in March and April of this year? Now, the search engine is quite vindictive in giving penalties to websites that practice over-optimization. This holds true what other people would say about how too much SEO can kill your website. If you want to be extra cautious about optimizing your website, you need an SEO company that knows how to adapt easily to these changes made by Google.

Importance of White Hat SEO Tactics

The number one search engine is more focused now on ensuring that high quality content in websites is rewarded while poor content gets penalized. They are now intent on looking for informative and relevant content for their search engine users. To make sure that your website can give what Google is looking for, find a company that only uses white hat SEO tactics.

If your website is caught using black hat techniques, you are putting it at risk of being reduced in ranking. This would mean that your previous efforts and investments would equal to nothing.

Small Changes to Avoid Google Penalty

But if your SEO company is still posting great content on your website and avoiding shady tactics, your website might be saved from the penalty. However, it would still be best if you can do several changes to your website so Google will certainly notice you. These changes include:

• Using only real titles. Don’t give in to the temptation of incorporating keywords into your titles. Your title should be the right place where you can put your brand name or even your location. In many cases, the brand name already has the keywords in it.

• Don’t exaggerate in building internal links. Your website needs internal links as much as it needs outbound links. However, control the urge to put so many links within your website. Link only to relevant and useful pages.

• Make good use of your footers. Avoid putting so many links in them. Use them wisely and distribute your links in the website menu and in a way that would prove helpful to your website visitors.

• Avoid using fillers. Don’t ruin the otherwise helpful content of your website. Avoid the old practice of putting in a paragraph that does not contribute to the greatness of your content and especially avoid keyword stuffing these filler paragraphs.

• Avoid shady websites. Get rid of your backlinks from article marketing lists, link networks, and similar sites that are at risk of getting penalized.

• Don’t overload your website with so many pages. Keep your web pages to a minimum just as long as they have great content.

TitleSEO

You can trust that an SEO company like TitleSEO can do these changes for you. The company has been watching over more than 500 clients and their websites since they started in 2007. Now that Google algorithms have changed, they would be sure to train their over 200 staff members to make the right changes to their clients’ websites. This kind of flexibility could be the reason why the SEO company has retained more than 65% of repeat customers. This is already a high percentage of loyalty that not all SEO companies are enjoying.