Are you aware that Google has announced several algorithm changes in March and April of this year? Now, the search engine is quite vindictive in giving penalties to websites that practice over-optimization. This holds true what other people would say about how too much SEO can kill your website. If you want to be extra cautious about optimizing your website, you need an SEO company that knows how to adapt easily to these changes made by Google.
Importance of White Hat SEO Tactics
The number one search engine is more focused now on ensuring that high quality content in websites is rewarded while poor content gets penalized. They are now intent on looking for informative and relevant content for their search engine users. To make sure that your website can give what Google is looking for, find a company that only uses white hat SEO tactics.
If your website is caught using black hat techniques, you are putting it at risk of being reduced in ranking. This would mean that your previous efforts and investments would equal to nothing.
Small Changes to Avoid Google Penalty
But if your SEO company is still posting great content on your website and avoiding shady tactics, your website might be saved from the penalty. However, it would still be best if you can do several changes to your website so Google will certainly notice you. These changes include:
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Using only real titles. Don’t give in to the temptation of incorporating keywords into your titles. Your title should be the right place where you can put your brand name or even your location. In many cases, the brand name already has the keywords in it.
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Don’t exaggerate in building internal links. Your website needs internal links as much as it needs outbound links. However, control the urge to put so many links within your website. Link only to relevant and useful pages.
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Make good use of your footers. Avoid putting so many links in them. Use them wisely and distribute your links in the website menu and in a way that would prove helpful to your website visitors.
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Avoid using fillers. Don’t ruin the otherwise helpful content of your website. Avoid the old practice of putting in a paragraph that does not contribute to the greatness of your content and especially avoid keyword stuffing these filler paragraphs.
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Avoid shady websites. Get rid of your backlinks from article marketing lists, link networks, and similar sites that are at risk of getting penalized.
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Don’t overload your website with so many pages. Keep your web pages to a minimum just as long as they have great content.
TitleSEO
You can trust that an SEO company like TitleSEO can do these changes for you. The company has been watching over more than 500 clients and their websites since they started in 2007. Now that Google algorithms have changed, they would be sure to train their over 200 staff members to make the right changes to their clients’ websites. This kind of flexibility could be the reason why the SEO company has retained more than 65% of repeat customers. This is already a high percentage of loyalty that not all SEO companies are enjoying.
TitleSEO 